Achieving Sales Excellence at SITA


SITA implemented a “Sales Excellence Program” focused on enabling the global sales team to lead business conversations based on customer priorities by industry vertical. The “Sales Excellence Program” consisted of 11 video-based playbooks by product and industry, multiple rounds of in-person experiential sales training, and comprehensive reinforcement through coaching and accreditation. The business outcomes have included higher new business contribution by sales rep, higher total contract values, and growth in new forecasted pipeline.

Getting Your Product into More Conversations

Remote Selling and How to Create Interactive Conversations