Best Practices for Sales Playbooks 2019
DSG and Highspot surveyed sales, marketing, and enablement professionals about their sales playbooks. This eBook covers the current state of sales playbook adoption, how to get resources allocated to create playbooks, creating and deploying playbooks, and info on sales playbook contents.
Key survey findings include:
High-performing organizations are more likely to use playbooks, use more playbooks, and use dynamic playbooks
Tying sales playbooks to business outcomes is key to getting organizational buy-in
Cross-functional collaboration is key to playbook adoption
Playbook contents should include organizational best practices & video