Channel Revenue Growth

Accelerating Channel Growth Through a Playbook Approach

In many cases, there is a need to have messaging correlated with companies’ sales strategy around a new story or product launch. And in the context of partners and channels, it may be around a joint story, integrated solution, or a vertical go-to-market approach. This creates a certain dynamic in which is important to define a variety of ways to partner with the channel companies to further accelerate performance. One way is to enable the channel to sell indirectly or co-sell, through a playbook approach


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Key Highlights:

  1. Common Growth Initiatives

  2. Channel Management Change Vision

  3. Playbooks for Partners & Channel Managers:

  4. Sales Messaging

  5. Co-selling Process

  6. Joint Selling (GTM)

  7. Channel Management

  8. Partner Development Phases

  9. Partner Enablement

  10. Building Playbooks


Richard Ellis portrait

Richard Ellis

Consulting Principal

richard@dsgteam.com

201.578.7521


Scott Presse

Consulting Principal

scott@dsgteam.com

905.334.0496


Sales Plays

Creating Focus Through Sales Plays