Channel Revenue Growth
Accelerating Channel Growth Through a Playbook Approach
In many cases, there is a need to have messaging correlated with companies’ sales strategy around a new story or product launch. And in the context of partners and channels, it may be around a joint story, integrated solution, or a vertical go-to-market approach. This creates a certain dynamic in which is important to define a variety of ways to partner with the channel companies to further accelerate performance. One way is to enable the channel to sell indirectly or co-sell, through a playbook approach
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Common Growth Initiatives
Channel Management Change Vision
Playbooks for Partners & Channel Managers:
Joint Selling (GTM)
Partner Development Phases