Clone Top Performers with Sales Playbooks

A playbook approach to sales enablement means packaging practical guides for leading a meaningful customer dialogue.

One of the common questions we get asked is “how do we clone our top performers?” Over the last 20 years, we've developed a proven process for replicating the success of top salespeople and it begins with discovery. We come alongside your subject matter experts and top performers in the field to discover their key ideas. We'll take that perspective into a workshop to debate those ideas with sales, marketing, and product together around the table. Our team will provide a facilitator, playbook creator, writer, and video team to capture it all.


Coming out of that workshop, we'll give you the first version of a sales playbook that you can validate across your internal team. Stakeholders can respond to draft content and tools to help improve and make it better. You can then begin to test it with customers and get their feedback to ultimately get you a world-class playbook in a faster way and with a better outcome.

Sales Plays

Creating Focus Through Sales Plays