Lars Kepler is a new CMO tasked with reaching untaped market segments while unifying disparate sales and marketing messaging. He encounters a star account executive who’s creating just the kind of messaging he needs to reach new market segments, but how will he replicate these best practices across a global team? Learn how Lars and his team take a sales playbook approach to cloning top performers and unifying sales messaging.

Sales Plays

Creating Focus Through Sales Plays

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