Drive Increased Growth in Service Provider Business

Citrix was focused on driving growth through an indirect channel partner model. A key challenge was equipping the Citrix sales team to lead business conversations with channel partners so that each service provider could expand their own business leading to growth for Citrix. Results included lower partner acquisition costs, net new revenue acceleration, and more rapid time to productivity for new channel partners.

Remote Selling and How to Create Interactive Conversations

Getting Your Product into More Conversations