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How to Equip Sales for a New Product Launch

In most businesses, a new product launch is supported by marketing campaigns and data sheets, providing salespeople enough information to have feature and function conversations. That’s not enough. To take new product sales conversations to a strategic level, reps need to understand a prospect’s objectives and challenges. For your next product launch, focus sales enablement on these three areas that map to the customer decision making process.


Sales Plays

Creating Focus Through Sales Plays

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