Insight Conversations: A Playbook Approach

Meet Charlie Cooper. He’s a seasoned sales rep who just lost his biggest client. The head of sales is telling him to sell higher, engage earlier in the buying process, and shift to insight selling. Find out how Charlie takes on the “insight challenge” and learns how lead a consultative sales conversation vs. deliver a presentation. Learn how Charlie and other sales and marketing stakeholders build a sales playbook to take the mystery out of selling with insight.