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Partner Enablement Overview


DSG leads the development of three types of partner enablement playbooks:

  • Sales Messaging - Delivering the right sales messaging to and through partners

  • Partner Management - Providing high-value coaching and support through partner managers

  • Joint Selling - Enabling direct sales teams to effectively co-sell with partners

Read about partner enablement scenarios, a playbook approach to partner enablement, how a partner playbook is developed and launched, and how organizations increase partner mindshare.

Sales Plays

Creating Focus Through Sales Plays

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