Remote Selling Playbook
Remote selling is not going away and you have the opportunity to make it a strength in your organization. A remote selling playbook creates a consistent approach that gives the sales team the content, tools, and training around what know, do, say, and show to lead virtual sales conversations.
How many web meetings will your team lead this week? Hundreds? Thousands? The reality is our selling conversations are mostly virtual and you have the opportunity to inform your team's approach to remote selling. If you don't guide your team on the ideal remote selling approach, they will create one on their own. In some situations, their approach may be solid but in other cases, it’s probably terrible. A better approach is a remote selling playbook that gives your team the content, tools, and training they need to be successful on video calls.
Start with "What to Know?" What are the sales plays that you want your team to run in their meetings?
Then map out "What to do?" What are the best practices for remote selling within your organization?
Create the "What to say?" What are the best talk tracks and smart questions that will drive a compelling discussion?
Finally, deliver the "What to Show?" What are the assets and visuals we should be showing on calls that will make the meeting stick?
Remote selling is not going away, so you we all have an opportunity to make it a strength in your organizations through practical sales playbooks focused on selling in a virtual world.
