Sales and Marketing Alignment at Grifols

Grifols identified the need to uplift their sales team’s ability to bring on new hires as well as enhance existing salespeople’s ability to expand. They obtained this by building customized content, tools, and training that show what good looks like. This not only drove growth, but also bettered the customer experience. Grifols’ critical success factors were creating alignment around target messaging for key stakeholders and enabling their sales teams to lead the right conversations.

Sales Plays

Creating Focus Through Sales Plays