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Playbook Approach to Sales & Marketing Alignment

This 3-Part Video Learning Series focuses on how you can connect your B2B organization’s big idea for growth with what your sales team is communicating to customers. 

Watch the videos to learn about:   

  • Sales and marketing alignment

  • The customer buying process

  • Sales content mapping

  • How to create sales playbooks that bring results

  • Why a sales enablement strategy is needed

  • How to get started

Sales Plays

Creating Focus Through Sales Plays

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