Sales Plays: The Future of Sales Enablement

Your sellers are busy, thinking of their next meeting. How can you focus their attention? You may have provided lots of enablement, but if everything is important, nothing is important. Sales plays focus sellers on a set of activities, enablement, and coaching guidance within a prioritized period of time to optimize deal velocity and sales conversations. Use sales plays to translate your company’s growth strategies into the actual words and stories salespeople are delivering in conversations. Concentrate sales plays where there’s the highest probability of success. Define plays your sales team should focus on for the next 90 days. Creating sales plays is the perfect way to get product, marketing, and sales on the same page. In this webinar you will learn:

• How to pick the most important “plays” for your organization

• How to package the right content, tools, training to support a sales play

• How to launch sales plays