Selling to a New Buyer Persona
Does your sales team have everything they need to lead conversations with a new buyer persona? Salespeople won’t automatically know how to call on a new role. Your company made a strategic move to call on a new role; don’t leave those sales conversations up to chance. Salespeople need to know the challenges the new buyer persona is facing, insights to share, and example questions that will get the new role engaged in a sales conversation.