Successful Sales Campaign at SVB


Silicon Valley Bank transformed how new products are launched through a sales playbook and virtual training approach. Historically, new product sales campaigns were not part of the SVB sales culture. A critical success factors was creating alignment around key messages to the client and equipping the sales team to lead the right conversations, handle objections effectively, and convert leads to new business.

Getting Your Product into More Conversations

Remote Selling and How to Create Interactive Conversations