Sustaining Sales Change
So, your company launched a change initiative. Let’s assume you did the hard work. You built content and tools with your best people. You secured field buy-in and support. You’re now ready for an experiential training launch equipping the sales team to apply the new message. What happens after launch to effect lasting change?
In this brief we’ll discuss the three essential building blocks to sustain sales change: coaching, training, and content. And we’ll unpack key activities for each sustain essential that will get your team from launch to results.