Transformation through Sales & Marketing Alignment



A strategic motto at TELUS is “Putting Our Customers First”. Through sales playbooks, sales coaching programs, and marketing enablement, DSG and TELUS were successful in shifting the sales and marketing focus from products to the customer world. Key outcomes included bigger deals, longer customer relationships, product intensity and a deeper understanding of the customer.

Getting Your Product into More Conversations

Remote Selling and How to Create Interactive Conversations