The Sales Conversation Divide

What's your "Big Idea" for growth? Most of your "Big Ideas" probably include a heavy dose of marketing activity and demand creation campaigns. It’s one thing to have a big idea and marketing and campaigns behind it; it’s another thing to actually see the big idea turn into what salespeople are saying and showing everyday in sales conversations with prospects and customers. The essence of the divide is big ideas for growth on one side and what your sales people are saying on the other.