Using Playbooks to Unlock Sales Growth

Whether you want your sales team to engage a new buyer persona, position an integrated solution, or penetrate a set of target accounts, sales playbooks will help make your strategic initiatives and your sales reps more successful. Playbooks outline sales plays that help you communicate a specific strategy and make it actionable for salespeople.

Watch this on-demand webinar with DSG and Selling Power. You will benefit from over 20 years of insight building sales playbooks and developing plays that drive sales growth.

You will learn:

• What is a “sales playbook”?

• How sales playbooks are used

• How to use sales plays within a playbook

• How to build and launch a playbook