What is Sales Messaging?

The right sales messaging tools and training can bridge the divide between high level strategy and what gets communicated in customer conversations.  Resulting in your “big ideas” turning into real results.   But how do you effectively package the actual words your sales channels should communicate in customer conversations?  The discovery questions that will demonstrate insight?  The stories that a customer will find compelling?  The model to draw on a whiteboard that will illuminate the customers’ real situation and define a roadmap for solving those problems?