Big Idea
Account expansion by selling across the full product portfolio
Outcomes
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Increased wallet share by customer
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Competitor displacement
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Higher retention rates
Common Cross-Selling Mistakes
Change Vision for Cross-Selling

A
B
C
D
From
To
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Maintaining accounts
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Finding new ways to create value
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Playing defense in the account
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Uncovering white space
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Product silos
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Positioning the complete solution portfolio
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Only talking to traditional buyers
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Engaging new audiences
Playbook Approach to Cross-Selling
DSG Solution

Sales & Marketing Alignment
Playbook Development
High Impact
Training
Continuous
Learning