Blog

Change is inevitable. But it's never been more real than today. Companies must adapt faster and smarter than ever before.

You have now laid the foundation for maturing the strategic function of sales enablement by creating a clear definition and developing a...

One of the best ways you can prove the business impact of sales enablement is through the successful implementation of growth...

Connector. Revenue Driver. Sales Enabler. You. Do you think of yourself this way? Have you ever thought of your role as the center of an...

Find out how high-performing companies are remotely enabling their sellers with information that is guided, ready in real-time, and easy.

Sales needs to know your company is committed to the change to sell with deeper insight into specific industries.

Here are some best practices and worst practices for launching a new product or service offerings.

Your salespeople may be great at selling individual products, but how do you get the team up to speed telling a broader story?

Your company created initial momentum/success. Scaling for growth is about translating your initial success to a broader set of resources.

Messaging is critical to the way products and services are sold, marketed, and perceived in the marketplace.

Marketing and sales often live in different worlds. So how can you bring these two groups from different worlds together?

Organizations produce messages on different levels. There’s a corporate strategy which influences strategies for growth.

So what is a sales playbook? Let's start with what a sales playbook isn't.

A common mistake is viewing sales playbooks as primarily about what to do

In our work, we meet a lot of sales and marketing leaders who are puzzled as to why their salespeople avoid conversations with executives

Companies are always looking to have more effective customer conversations.

We’ve found that there is often a sizable divide between sales and marketing teams.

Most B2B companies care about and invest in their sales culture, but often forget the importance of building a sales leadership culture.

Anthropologists are looking carefully at signs of evolution

Digital Selling is transforming the process of selling.

Digital disruption is all around.

The following is an interview with Carlos Hidalgo, CEO of ANNUITAS

Companies are spending 20 billion dollars a year on sales training, according to the ASTD – 20 billion!

The following is a transcription from DSG’s recent webinar "Revolutionizing Sales Playbooks" featuring Sharon Little and Tanner Mezel.

It's never too late to start planning for sales enablement. What will be your company's big ideas for driving growth?

Step 1: Commit to a 24-month Timeline

Sales transformation is the alignment of every sales channel with strategies for driving growth.

We’ve watched hundreds of B2B organizations succeed as well as fail at Sales Transformation.

There is definitely a lot of complexity to this issue of aligning your sales channels with your growth initiatives.

So your strategy is right. Your messaging is right. And you feel great about your sales process.

Let’s assume the sales strategy is right. And the sales messaging is right. Have you aligned your sales process?

A new growth strategy creates lots of questions for the sales channels. Questions they may not even realize they should be asking.

Sales coaching is filled with lessons from the world of sports. We decided it was time for some new insights

With many organization focused on selling with insight, there’s an acute interest in equipping sales teams to be better storytellers.

We find that a lot of companies place big bets on strategies that absolutely cannot fail.

What is your big idea for growth?

The natural tension between sales and marketing is not going to simply disappear.

The model below is a high level example of ‘Buying Conversation Map’ which is utilized to map out sales enablement requirements

The Customer Buying Process can be a bridge that connects the marketing process to the selling process.

Alignment between sales and marketing – elusive, but many organizations are successfully bridging the divide. 

When companies fail to build a bridge from their “big idea” strategy to the sales conversation, there’s a negative business impact.

We’re proud to announce that Training Industry included DSG in their 2015 Watchlist of movers and shakers in the sales training industry. 

DSG’s Sales Enablement Services + SAVO’s Powerful Sales Technology. DSG is proud to announce a partnership with SAVO.

Today, we look at what you do to ensure implementation of the sales process and sales messaging created in part one.

A few years ago, IT outsourcing company CompuCom had a pipeline problem.

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership.

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership.

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership.

The sales insight roundup gathers news, research and provocations from thought leaders in sales and leadership.

It occurred to me that, believe it or not, sales best practices are very similar to coming up with the perfect contest-winning costume: