Infographics
eBooks
White Papers
Presentation Slides
Conversation Prompters
Case Studies
Aligning Content to the Buyer's Journey
Hover over a stage to see what content your team needs.
Sales Activities
The Sales Funnel

Awareness
Understand the Need for Change
Interest
Search for Solutions that Address the Need
Consideration
Identify the Right Solution
Evaluation
Validate Value
Buy
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Prospecting
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Lead qualification
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Discovery meeting
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Needs assessment
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Product demonstration
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Proposal development
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Contract negotiation
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Finalize proposal
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Close the deal
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Identify ongoing cross-sell and upsell opportunities
Content & Collateral
Awards
DSG's creative team has won multiple awards over the years across various categories:





