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Creating Tools that Drive Demand and Influence the Buyer’s Journey

Infographics
eBooks
White Papers
Presentation Slides
Conversation Prompters
Case Studies

Infographics

Visual representation of insight, statistics and thought leadership

 

Uses:

  • Social media

  • Designed to be read online

  • Helpful compliment to long-form content like an eBook

Aligning Content to the Buyer's Journey

The Sales Funnel

Content & Collateral

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Awareness & Interest

  • Infographics

  • Animated Videos

  • Email Campaigns

  • eBooks

  • White Papers

  • Vertical Briefs

Understand the Need for Change
Search for Solutions that Address the Need

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  • Conversation Prompters

  • Pitch Decks

  • Testimonial Videos

  • Case Studies

  • ROI Tools

  • Webinars

Consideration & Evaluation

Identify the Right Solution 
Validate Value

Buy

  • Ongoing outreach for retention, loyalty, and advocacy

Download the PDF

Awards

DSG's creative team has won multiple awards over the years across various categories:

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