Indirect Selling

One of the most scalable ways to accelerate revenue growth is through resellers or distributors.  But how do you maximize the performance of those indirect channel partners?  DSG can help you enable channel partners to deliver the right sales messages and equip your channel managers to effectively develop partners through video-based channel playbooks, custom channel training, and continuous learning.

Big Idea

Maximizing the sales performance of resellers and distributors

Channel Performance Objectives

Consistent messaging to and through the channel

Scalable partner onboarding

Proactive channel management & coaching

Customer outcomes focus adopted by indirect sellers

Is this Your Change Vision for Channel Managers?

  • Tactical engagement

  • Strategic advisor to the partner

  • Motivating through discounts

  • Value and insight-based enablement

  • Reactive technical support for sales cycles

  • Proactive coaching and development

  • All partners are equal

  • Investment in prioritized partners

  • Inconsistent channel coaching

  • Repeatable channel management system

Driving Indirect Selling Through Video Sales Playbooks

Sales Messaging


Our Messaging or Integrated Story

Channel Management


Proactive Partner Planning
& Coaching

Co-Selling Process


Navigating Sales Cycles with Partners



Accelerated Time to Performance

DSG Solution

Sales & Marketing Alignment

Playbook Development

High Impact



Recommended Resources

Creating Focus Through Sales Plays

Selling Integrated Solutions

We'd love to hear from you! Set up a meeting to see content, playbooks, and training approaches relevant to your priorities.

Phone: 1-877-371-2328

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