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Integrated Solutions

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Is your sales team able to make the shift from selling individual products to selling the complete solution portfolio?  Positioning an integrated solution means that salespeople must fully master a more strategic sales message and lead sales conversations at the executive level. DSG can help you accelerate implementation of a multi-product solution strategy through video-based sales playbooks, experiential training, and continuous learning.

Big Idea

Multi-Product solutions to business needs

Outcomes

  • Larger, strategic deals

  • Competitive advantage

  • Expansion into enterprise accounts

Common Challenges by Function

Solution:

Get clear on the value to salespeople and create meaningful incentives.

See Solution

​Cool idea, but I’m going to keep selling what I know

Salespeople

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Solution:

Chief Revenue Officer clarity on expectations and measurement of their management team.

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Sales Managers

Unfortunately, I can’t make this a priority for my team. The only metric that matters is hitting my number.

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Solution:

Show marketing the power of a more sales friendly playbook approach that will get sales aligned with marketing.

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Marketing

This 90-page PDF should help the sales team understand the integrated solution. And here’s 15 new tools too!

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Solution:

Pull product experts into the process of creating practical content on how to sell bundled solutions.

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Product

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Great marketing idea, but my job is to develop and manage individual products.

3 Ways You Can Accelerate Momentum

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Sales
Plays

  • Time Bound

  • Outcome Focused

  • Defined Sales Activities

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Playbook Approach

  • Simple

  • "How To" Videos

  • Practical

  • Bite Size

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Cross-Functional Content Creation

  • Sales

  • Marketing

  • Product

Playbook Approach to Integrated Solutions

DSG Solution

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Sales & Marketing Alignment

Playbook Development

High Impact
Training

Continuous

Learning

Recommended Resources

Sales Enablement for Selling Integrated Solutions

Corporate Growth Strategies: A Playbook Approach

Sales Plays: The Future of Sales Enablement