product
launch
When launching a new product or service offerings, how do you accelerate commercial momentum with your sales team or channel partners? Selling the new product means every seller knows exactly what to say and how to say it for both new accounts and existing customers. DSG can help your sales, marketing and product teams work together to enable your salespeople through video-based sales playbooks, custom training and continuous learning.
big idea
Faster time to new product sales results
Outcomes
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Account expansion
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Diversification
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Competitive advantage
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Entry into a new market
common product launch mistakes
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Lots of marketing, strategy, and campaign work
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No practical sales engagement strategy
strategy
Solution:
Develop a new product "sales play"
SEE SOLUTION
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Degree of change underestimated
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Assumption that salespeople will automatically buy into selling the new product
change
Solution:
Engage sales managers early in the process
SEE SOLUTION
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Product training that emphasizes product specs and lacks guidance on how (and when!) to sell the new product
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Over-reliance on a big launch event and promotion to build sustainable momentum
enablement
Solution:
Give salespeople what to say and how to say it
SEE SOLUTION
transforming your next product launch
from
to
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Traditional product training
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Sales acceleration
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Too much focus on what the product does
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Showing salespeople how to sell the new product
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Comfort zone selling legacy products
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Sales embracing new offerings
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Lack of early momentum for previous launches
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Rapid time to market and revenue outcomes
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Inconsistent new product positioning
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Clear, compelling story in every sales conversation
playbook approach to product launch
DSG solution
