

investing in sales coaching skills to
maximize team performance
B2B companies invest heavily in their sales people, but not in their sales managers. The reality is that first-line sales managers are one of the most significant leverage points in the sale organization.

11%
of companies extensively train sales managers

22%
provide zero sales manager training
Sales managers get stuck talking to every salesperson every day about everything. While simultaneously investing most of their best energy closing deals and operating as a super rep. DSG’s sales leader development program accelerates sales manger adoption of a new identity: “I’m a sales coach and change leader who maximizes the performance of every salesperson on my team.”
making training actionable
core learning modules
Coaching skills are developed through a series of in-person or virtual training modules




Role Play
Individual Exercises
Pre-Scheduled 1-1 Coaching Calls
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Maximizing Return on Sales Management (ROSM)
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The four roles of a sales leader
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Developing a business plan
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Opportunity coaching
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Territory coaching
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Account coaching
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Pipeline and forecast coaching
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Sales message coaching
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Assessing sales talent
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Leading change