Big Idea
A new sales message that creates differentiation in the market
Why Companies Change Their Sales Message
Commoditization in the market
Response to aggressive competition
Old company identity is limiting
Repositioning in a new or broader business category with analysts or investors
Is This Your Change Vision?
From
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Stuck selling individual or legacy offerings
To
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Sales mastery of the broader story
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Operating in silos
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Sales, marketing, and product teams fully aligned
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Leading with product
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Leading with business insight
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“Me too” messaging
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Clarity on “why us?”
Delivering Your New Message Through a Video Sales Playbook
DSG Solution
Sales & Marketing Alignment
Playbook Development
High Impact
Training
Continuous
Learning
