Approaches to Global Sales Messaging

Companies that sell in multiple countries have different approaches to global sales messaging. A centralized approach is led by HQ. A decentralized approach is led by each local country. As you consider the design and delivery of global sales messaging, think about efficiency and effectiveness. Which approach is right for your company? Based on efficiency and effectiveness, there are pros and cons to both approaches. A hybrid approach with some local, some global, may be the answer.