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Experiential Sales Training Program Overview



This overview details DSG’s approach to enabling B2B sales professionals and sales leaders. Salespeople only retain 20% of what they learn in a sales training program, according to Brainshark. Making the most of your sales training investment requires shifting from traditional classroom learning to experiential learning modules.


Read about DSG’s training philosophy, the four customized sales training programs, our facilitation approach, how to enhance training through playbooks, and certification and reinforcement.

Sales Plays

Creating Focus Through Sales Plays

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