People remember pictures. Why don't sales presentations take advantage of that? Invite conversation through visuals that stick combined with talk tracks that compel action.
What separates a meeting that is impactful and remembered by the customer from one where they're not engaged and forget the story you presented? What we find is that people remember pictures.
We all know the conventional wisdom that a picture is worth a thousand words. So, why do salespeople fail to take advantage of visual selling? Why do they talk so much and continue to present slide after slide after slide?
In today's virtual environment, the message needs to be clear and precise. In some cases, marketing is missing an opportunity to provide customer-facing assets that enable a compelling visual conversation. Consider the concept of a “conversation prompter”. A prompter is a simple animated slide which serves as an interactive model that invites your audience to be fully engaged in a back and forth dialogue. People will remember the visuals along with the way the seller engaged with them.